Blog.
How apps get planned, built, launched and kept alive, written by a studio that does all four for its own apps first. For founders and teams deciding how to build theirs.
What actually drives the cost of an app
Nobody can price an app from a one-line idea. But the price is not a mystery either. These are the decisions that move it, and the ones that barely matter.
Working with a studioStudio, freelancer or in-house team: who should build your app?
Three honest ways to get an app built, what each one is actually good at, and the questions that tell you which one fits your project.
StrategyDoes your business need its own app? An honest test
An app is a serious investment. Here is how to tell whether yours would earn its place on a phone, what owning it gives you, and when a website or an existing tool is the smarter move.
TechnologyNative, cross-platform or web: how to choose for your first app
SwiftUI and Kotlin, React Native and Flutter, or a web app: what each approach really costs you, where each one shines, and how we decide on a real project.
ProcessFrom idea to App Store in 6–10 weeks, and what happens after launch
What a realistic first version looks like, how a fixed-scope project moves week by week, what the stores check before they let you in, and the work that starts once you are live.
Notes from the build
Shorter, more technical write-ups: the things that broke while we shipped, and how we fixed them.
All notes